One of the more noticeable changes in iOS 10 greets you as soon as you pick up your device.
Now when you swipe right, you're greeted by the widgets module instead of a keypad.
The only way you could use widgets in previous iOS versions was via the notifications center, which was (and still is) accessed by pulling down from the top of the screen.
Now, Apple has made it so that an action millions of are used to taking to unlock their phone – swiping right – instead brings up widgets.
Why is this a big deal? First, the widgets look much nicer, and have more information and capabilities, such as being able to stream live video. (I haven't seen this in action yet.)
Additionally, Apple can set your default widgets, and for me, that included Apple News. In one week on iOS 10, I have read more stories on the Apple News widget than I did in the last year with earlier operating systems. (I still don't open the Apple News app.)
Of course you can add, subtract or rearrange widgets, and my positive first impression of the updated feature prompted me to customize my module.
Apple has subtly forced this product in front of longtime users by playing on a habit it helped them develop, yet at the same time, it gives you an easy out if you want to change your widgets, or avoid them altogether.
I can't imagine a greater way to unveil a much-improved product while at the same time not forcing it on users. (*Cough* *Cough* U2 album.)