brad gerick terrassa spain

I’m a remotely based digital strategist with expertise in content creation, social media, analytics and newsletters.

I was previously DNAinfo's audience development director, where I oversaw social, search, email, analytics and partnerships. Prior to that, I was the director of social media, leading a team of seven, at the New York Daily News. I also ran social media at Patch after serving as a reporter and editor.

I have an MBA and a bachelor's in journalism from Mount St. Mary's University, where I played golf, edited the school newspaper, was class president and did some other fun things.

I enjoy reading, writing, watching sports and discovering new coffee shops with strong WiFi.


In all measurable metrics such as traffic, engagement, production, user generated content, and revenue, Brad consistently crushed his goals by doing what he does best: researching options for strategies, devising the best one, executing it, and being open to correcting course quickly. But Brad's success goes far beyond metrics and goals. He is a great strategic thinker, a tireless executer, a leader, and a great team player who is always ready to help his colleagues achieve peak performance.

He has proven himself to be talented at all aspects of both managing the editorial and business elements of an online operation.

-Doug Donovan, Baltimore Sun Investigative Reporter, former manager

Brad is a hard-working, smart and dedicated person. He is a strong and smart writer, a go-getter and has a bright future ahead of him.

-Jason Brennan, Frederick News-Post, former manager

As Patch’s first Social Media Manager, Brad was cardinal in shaping the company’s successful foray into the realms of Facebook, Twitter, Instagram and beyond.

Brad is also able to marry one-on-one guidance with broad, company-wide strategies—no easy task.

-Kevin Zawacki, Patch colleague

Brad was a critical part of a special project on engagement that infused a number of Patch sites with top-tier content strategies. He is a valued collaborator, a strategic thinker and a gifted peer coach.

-Paige Oliver Windsor, Patch colleague

Speaking Appearances