Pearl Gabel/N.Y. Daily News

Pearl Gabel/N.Y. Daily News

Social Media Accounts

As DNAinfo's audience development director in New York and CHicago, I oversee our strategies in social media, search, analytics, newsletters and partnerships. Our traffic has grown by more than 50 percent, to record highs, after my first year with the neighborhood news publisher.

In my two years at the New York Daily News, we grew social traffic by more than 400 percent, organically grew our Facebook fans from 45,000 to more than 1 million, and established a presence on Instagram, Tumblr, Vine, Snapchat, Periscope and Pinterest. We also were ranked the No. 1 Twitter account and No. 5 Facebook account among all U.S. publishers.

At Patch, I ran the national Facebook, Twitter, Instagram and Tumblr accounts. I started as a reporter and editor based out of Bel Air, Md., where I ran the No. 1-ranked site in the company, based on traffic and revenue.


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